Unique email marketing ideas for your business

To see a high percentage of purchases from your email marketing campaign in 2020, you have to do it right, and you have to stand out in the inbox.

Did you know 44% of email recipients made a purchase from a promotional email in 2015?

But to see a high percentage of purchases from your email marketing campaign in 2020, you have to do it right, and you have to stand out in the inbox.

Users won’t respond to boring emails that lack engaging elements such as photos and gifs – and even when you use engaging elements, people want to see unique content that sets your company apart.

Here are a few unique email marketing ideas that can help set your company apart in your subscribers’ inboxes.

Brand your emails the same way you brand your website

Many companies forget is that email marketing is an extension of their other marketing channels, like their website and social media profiles.

To create a feel of solid branding that is cohesive across more than just one of your marketing channels, you should consider creating emails that have the same look and feel as your website.

If your website is made up of bright pastels and floral patterns, for example, your email should also have some of the same elements to ensure that your branding is cohesive.

If someone is on your website often, they’ll come to know your brand’s identity – and you want them to know that email is from you the minute they open it.

Birthday emails

One way to show that you know your customers is by celebrating important dates, like birthdays.

When users opt in for your newsletter, you can ask for their birth date, (and, if it’s appropriate to your business, other dates like anniversaries).

For example, if your company makes gourmet cat treats, you could ask users for the date of when they adopted their cat, or if you sell jewelry, you could ask for a wedding anniversary.

This can make your customers feel closer to your brand and they’ll also appreciate you going the extra mile to wish them a happy day.

Saying you forgot something

A clever way to get users to open your emails is by telling them in the subject line that you forgot to include something in their last purchase.

This tactic will only work if a customer has already purchased from your company, but it’s a great way to keep them engaged.

For example, if you’ve just shipped a customer their order, you could send a follow-up email saying that you forgot to include a coupon code for their next purchase.

The subject line is intriguing, and it can also encourage recipients to visit your site again and look at more products that they might want to buy with their new coupon code.

Custom gifs

As much as the Internet loves gifs, some are just overused, so why not create your own?

Creating custom gifs for your emails takes your campaign to a new level because you’re providing something that recipients have never seen before.

If you’re a kitchen-ware company, for example, you could create a gif of your newest, most popular product, or a gif of your new collection.

Try creating a gif where your product comes alive to showcase what users are getting when they purchase it.

Giphy.com is a great place to start if you want to craft your own gifs!

Weekly roundups

Another great way to keep users up-to-date with your company is to provide roundup emails with a collection of the most important things that have happened at your company over the past week.

This could include links to blogs that you’ve posted in the past week, new products you’ve released, new employees that you’ve hired, or updates on building products.

In providing these kinds of emails, you allow your customers to feel closer to you and your brand, because they always know what’s going on.

Simplify a process

Everyone is a fan of simplicity, and if there’s a process that you can streamline for your customers, you should include that in your emails.

For example, if you’re an eyewear company that provides the newest and most fashionable frames to your customers, you could let recipients know when their prescription is expiring. This saves them the hassle of wondering when they’ll need to visit an eye doctor, and they’ll have you to thank.

If you want to take it to the next level, you could personalize the email by providing a list of optometrists in the area so that they can easily contact them to make an appointment.

This kind of email shows that you care for your customers – and they’ll appreciate it.

Send how-tos

No matter what kind of product your company provides, content that tells how to use your product to create something unique is an original way to get them motivated to use your products.

You could use this email marketing tactic for nearly any kind of company.

For example, if you’re a hair care provider, you could start an email campaign that sends recipients monthly how-tos for a unique hair style that they can achieve with your new mousse.

If you’re a clothing store, you could provide how-tos on how to dress up a blouse or how to dress it down to be more casual.

No matter what kind of products you provide, there’s always an opportunity to share how to use it uniquely.

Connect your email marketing with your social media marketing

Another way to increase your marketing reach, and to kill two birds with one stone, is to intertwine your email marketing with another marketing campaign, like social media.

For example, if you’ve just provided a how-to for one of your products, you could encourage users to share the results on your social media page, or to tag you in their post.

This kind of strategy allows your product and brand name to be visibile to a higher number of social media users, and won’t just show up to your friends and followers, but the friends and followers of your customers that post as well.

Create holiday campaigns

Holidays can be one of the most stressful times of the year, especially those holidays that require gifts.

Try creating an email campaign around holidays that will help your users come up with the perfect gift – and advertise your products, of course.

If you’re a custom cupcake shop, for example, you could create a Mother’s Day campaign that showcases the best cupcakes for Mom, and on Halloween, your best cakes for a Halloween party.

You could also include a line that indicates that you bake custom creations year-round and can provide the perfect birthday cakes, too.

If you’re a hardware company that sells tools, create a campaign around Father’s Day that provides a list of some of the best gift ideas for Dad, and what he can create using the tools you sell.

Email marketing is all about creating content that will benefit your readers, and you can do just that by creating holiday campaigns.


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