9 Ways to Reach Your Customers with Email Marketing

By 2020, 3 billion people around the world are expected to use email. And currently, 92% of adults that have access to Internet use email – 61% of them using it every day.

With a team of experts, W2-Data can offer your company the guidance you need to run a successful and worthwhile email marketing campaign. You can contact us online for help getting started today!

We’ve also compiled some of our favorite marketing ideas that will help you create unique emails to drive conversions and increase customers.

We’ll talk about some of the reasons why you should adopt an email marketing campaign if you haven’t already.

Why email marketing?

With all the digital marketing strategies available, what makes email marketing one of the best? Before we talk about unique campaign ideas, we’ll talk about some of the reasons email marketing should be a definite part of your strategy.

1. Email is used around the world

Of all the marketing techniques available, email is a form of communication that has been adopted around the world.

By 2020, 3 billion people around the world are expected to use email. And currently, 92% of adults that have access to Internet use email – 61% of them using it every day.

With these numbers, you can conclude that email is a sure-fire way to reach a huge portion of your audience.

2. High ROI

ROI, or return on investment, is the amount of money you make for every dollar you spend. You want a high ROI because that means you’re getting more for your money, and spending it wisely.

The average ROI of an email marketing campaign is 3800%, and 77% of that ROI is derived from segmented, targeted, and triggered campaigns.

3. Great engagement

Overall, users engage more with email than they do with other forms of digital marketing.

For example, your email is six times more likely to get clicks than a tweet. You can use engaging elements in your emails such as photos, videos, gifs, buttons, and more – and though you can use some of those things in a tweet, emails provide the textual content that a tweet can’t.

Also, your message is five times more likely to be seen if you put it in an email as opposed to Facebook.

4. Creates conversions

Conversions are one of the biggest goals of digital marketing – and conversion rates for emails are considerably high.

In comparison to search engines and social media, email marketing conversion rates are the highest at 4.24% of visitors making a purchase, while search engines see 2.49% of visitors making purchases and only 0.59% for social media.

5. You can personalize each email

When you think of each tweet that goes out to your followers, or each post that you make on Facebook, there are ways to target your audience, but you can’t personalize it to each viewer.

With email marketing, however, you can personalize each email to address each recipient. If you’re not sure how personalization affects your email marketing campaign – trust us, it’s a lot!

When you personalize an email, you’ll see up to six times higher transaction rates. Not to mention, emails with a personalized subject line is 26% more likely to be opened than those that have a generic subject line.

As far as personalization in general, you can personalize your subject lines, and you can even go as far as using the recipient’s name in the opening of the email.

You can also personalize your campaigns so that users interested in specific products or services will receive emails related to those interests.

In fact, those segmented and targeted emails generate 58% of revenue.

6.Real-time deliver

As opposed to a direct mail campaign (or any other form of traditional marketing), your email recipients receive your message in real time.

Whether or not they’ll see your message the minute it arrives in their inbox is hard to tell, but regardless, when you send an email, it gets to the recipient in a matter of seconds.

Direct mailers can take days to deliver – not to mention, with email marketing, you don’t have to pay for postage.

7.Increased and easier communication

With email marketing, it’s easy to start and keep a conversation with your current and potential customers.

For example, if you send out a monthly newsletter that talks about one of your new products, email allows your customers to reach out to you quickly and easily with any questions they may have. And likewise, you’ll have the opportunity to reply quickly and easily – essentially creating an open line of conversation with your customers.

Accessibility is something that all customers look for – especially when they’re uninterested in your product. They want their questions answered before they spend their money on something from your company.

8.Easy to track

If you’re running a direct mail campaign, you’ll never know whether or not the mailer you sent ended up in a filing cabinet, in the trash, or if it was even opened at all. This can be a huge waste of money – both in postage and in paper products.

It also is extremely difficult to know what is and isn’t working in your mailing campaign, because for those that did open your mailer, you have no way of knowing what parts recipients read, what parts they want to know more about, or what parts they were uninterested in.

Email marketing allows you to easily track your emails so you know exactly who opened them, how many times, and when.

You’ll also be able to track what links your subscribers clicked in the email – which lets you know if the content you’re providing is beneficial or if recipients are uninterested.

By tracking your emails, you can craft the perfect content after analyzing what your recipients seem to be interested in, what they’re not clicking, and what brings them to your site.

Now that we’ve talked about eight ways that email marketing is one of the best strategies out there, we’ll go over a few unique email marketing ideas for your business.

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